Copywriting
Writing persuasive words that cause a reader to take specific action that you desire.
Copywriting Resources
Books: THE GARY HALBERT LETTER* – Gary Halbert once wrote an article entitled ‘Why I am The Greatest Copywriter Alive’. From anyone else this would be arrogance, but he was simply stating a fact! See also: THE BORON LETTERS by Gary Halbert MY LIFE IN ADVERTISING & SCIENTIFIC ADVERTISING* by Claude Hopkins. Published back in
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