Consumer Behavior

Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities.

The Choice Factory – Richard Shotton

Steven Lien / December 28, 2020 / Books, Consumer Behavior, Psychology

Book: The Choice Factory Synopsis – If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how […]

The Choice Factory – Richard Shotton Read More »