Personal Learning Journal
Marketing Psychology is understanding how people think and using marketing tactics for influencing customer purchases, appealing to their emotional and rational mind.
Course: StoryBrand Messaging Framework Overview: Few people know how to help businesses tell a compelling story like Donald Miller. As a New York Times bestselling author and CEO of StoryBrand, Don has helped over 10,000 businesses clarify their message. In this course, he’ll help you clarify your company’s message so customers pay attention and respond. Don has […]
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Book: The Choice Factory Synopsis – If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how
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Articles: Hubspot – Marketing Psychology 101 Books: INFLUENCE: The Psychology of Persuasion by Dr Robert Cialdini. Based on Cialdini’s 35 years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behaviour has resulted in this highly acclaimed classic. PRE-SUASION: A Revolutionary Way to Influence & Persuade by
Psychology Resources: Read More »
Books: THE GARY HALBERT LETTER* – Gary Halbert once wrote an article entitled ‘Why I am The Greatest Copywriter Alive’. From anyone else this would be arrogance, but he was simply stating a fact! See also: THE BORON LETTERS by Gary Halbert MY LIFE IN ADVERTISING & SCIENTIFIC ADVERTISING* by Claude Hopkins. Published back in
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