Personal Learning Journal
A marketing strategy is a business’s overall game plan for reaching people and turning them into customers. The marketing strategy contains marketing research, the company’s value proposition, marketing mix, and a marketing plan (the document that lays out the types and timing of marketing activities)
It’s not just about creating the best products in the world. If you have the greatest product invention but no one knows about it, you have a really nice souvenir just taking up space. Marketing is essential for any business and business owners should have a general understanding of the mechanisms of it. Below I’ll […]
Marketing Big Picture Read More »
Book: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Book Synopsis – Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it’s the natural result of the world going digital. Marketing must move faster, adapt more quickly to market
Hacking Marketing – Scott Brinker Read More »
Ways to get company/product exposure: Crowdfunding (Kickstarter, Indiegogo) Social Media Influencers Product Reviewers Embedded virility Referral bonus Affiliates Celebrity endorsement Media exposure Customer Advocates (Treat your early adopters well)
Marketing Channels Read More »
Articles: Demand Validation Content Research: Buzzsumo Competitor Research: Similar Web SEMRush Keyword Research: Google Keyword Planner Moz Keyword Explorer
Research Resources Read More »