Growth – MilliardCo.

The Innovator’s Solution – Clayton M. Christensen & Michael E. Raynor

Steven Lien / February 14, 2019 / Books, Growth, Innovation

Creating and Sustaining Successful Growth Book: The Innovator’s Solution Book Synopsis – A seminal work by bestselling author Clayton M. Christensen. In his international bestseller The Innovator’s Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring […]

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Marketing Channels

Steven Lien / November 17, 2018 / Growth, Marketing Mix

Ways to get company/product exposure: Crowdfunding (Kickstarter, Indiegogo) Social Media Influencers Product Reviewers Embedded virility Referral bonus Affiliates Celebrity endorsement Media exposure Customer Advocates (Treat your early adopters well)

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*Notes – Enterprise Sales for Hackers

Steven Lien / October 16, 2018 / Growth, Sales

Enterprise Sales for Hackers Champion – Find someone inside your target company that deeply knows the problem you are solving at their company. Find them early and build strong relationships with them. The will champion your product at their company. Detractor – Avoid people that don’t want your solution deployed for whatever reason. You need

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*Notes: Startup = Growth by Paul Graham (Blog Post)

Steven Lien / October 9, 2018 / Growth

Startup = Growth by Paul Graham What is a startup? Not all new businesses are startups Startups have the distinct feature of fast growth Startups have two focuses: (A) Create something a lot of people want (B) Ability to serve and reach all those people A barber shop is not a startup because it can’t

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