Personal Learning Journal
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
Ahrefs – Blogging for Business Lesson 3: Before writing any blogs, do keyword research to find out what people are searching for. If you create a lot of blogs but people aren’t searching for it, you’re wasting your time. Top three search returns on Google make up 55% of all views. 1st post – 30% […]
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Advanced Content and Social Tactics to Optimize SEO Week 1 – Content Marketing Eco-system
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Course 3: Optimizing a Website for Search Week 1 – Applying Keyword Research Keyword Competitive Analysis Select potential keywords we want to use Based on relevance, intent, and competitiveness Identify competition Evaluate competition and see where they are doing well. Analyze own site Keyword selection Create an excel sheet with two columns Keyword and Avg.
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Course 2: Search Engine Optimization Fundamentals Week 1 – Getting Started and Introduction to On-page SEO Key elements of effective SEO Strategy How to select keywords and perform keyword research Relevancy, intent, and competitiveness Analyze keyword competitiveness Consumer psychology and search behavior On-page SEO analysis to identify opportunities to improve a website’s search optimization Key areas
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Certifications: Coursera – Search Engine Optimization (SEO) Specialization Tools: Moz Pro – All-in-one Suite of SEO Tools
Description: I’m currently taking a specialization on Coursera for SEO. It’s made up of 6 total courses. I’m going to take notes on each class here. I’ve provided the link below if you’re interested in learning or getting a specialization certificate from Coursera. Search Engine Optimization (SEO) Course 1: Introduction to Search Engine Optimization Week
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