Distribution Channels

Distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider or using indirect channels with distributors or intermediaries.

An online distribution channel is a path to get a product from the manufacturer or creator to the end user through online means. In other words, how the customer receives their product after purchase often includes intermediaries. Distribution channels can be long or short, direct or indirect.