Google Education Resources
Fundamentals of Digital Marketing Certificate by Google Google Skillshop
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Digital Marketing
Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels to reach consumers.
Facebook(Meta) Marketing Education Resources
Meta Learning Center Meta Free Online Courses Meta Certificates Hootsuite Facebook Marketing Guide
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Ahrefs – Blogging for Business Notes
Ahrefs – Blogging for Business Lesson 3: Before writing any blogs, do keyword research to find out what people are searching for. If you create a lot of blogs but people aren’t searching for it, you’re wasting your time. Top three search returns on Google make up 55% of all views. 1st post – 30%
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Affiliate Marketing Resources
https://affiliate-program.amazon.com/resource-center/unlock-your-websites-potential- https://affiliate-program.amazon.com/resource-center/wordpress-theme-comparison
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Referral Marketing Resources:
Resources: Shopify blog on referral marketing
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SEO Specialization From Coursera – Course 4
Advanced Content and Social Tactics to Optimize SEO Week 1 – Content Marketing Eco-system
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SEO Specialization From Coursera – Course 3
Course 3: Optimizing a Website for Search Week 1 – Applying Keyword Research Keyword Competitive Analysis Select potential keywords we want to use Based on relevance, intent, and competitiveness Identify competition Evaluate competition and see where they are doing well. Analyze own site Keyword selection Create an excel sheet with two columns Keyword and Avg.
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SEO Specialization From Coursera – Course 2
Course 2: Search Engine Optimization Fundamentals Week 1 – Getting Started and Introduction to On-page SEO Key elements of effective SEO Strategy How to select keywords and perform keyword research Relevancy, intent, and competitiveness Analyze keyword competitiveness Consumer psychology and search behavior On-page SEO analysis to identify opportunities to improve a website’s search optimization Key areas
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SEO Resources
Certifications: Coursera – Search Engine Optimization (SEO) Specialization Tools: Moz Pro – All-in-one Suite of SEO Tools