Studio

Studio System

Department	Title	Executive Roles	Reporting	Purpose
Executive	CEO	Chief Executive Officer	Steven	Oversees all Studio companies
Executive	COO	Chief Operations Officer	CEO	Implements strategy
Product	CPO	Chief Product Officer	CEO	Oversees all product development
Supply Chain	CSCO	Chief Supply Chain Officer	CEO	Oversees all supply chains
Technology	CTO	Chief Technology Officer	CEO	Oversees all technology
Finance/Accounting	CFO	Chief Finance Officer	CEO	Oversees finance and tax strategy
Legal	GC	General Counsel	CEO	Trademarks, copyrights, international law
Customer Service	CEX	Chief Experience Officer	CEO	Oversees all customer experiences
Human Resources	CHRO	Chief Human Resources	CEO	Talent Sourcing, Hiring/Firing, Onboarding, Training
Marketing	CMO	Chief Marketing Officer	CEO	Oversees all marketing in all Studio companies

Department	Role	Purpose
Product	Product Designer	Design product concepts
Product	Product Engineer (Chinese Speaking)	Works with manufacturers to develop the product
Product	Product Packaging (Contractor)	Product packaging development
Supply Chain	Sourcing Agent (Chinese Speaking)	Sourcing product manufacturers
Supply Chain	Logistics Coordinator (Chinese Speaking)	Manages inventory from origin to destination
Marketing	Creative	Designs creatives
Marketing	Social Media Manager	Oversees social media content management
Marketing	Amazon PPC	Oversees Amazon PPC
Marketing	Amazon Listings	Oversees Amazon Listings
Marketing	Meta PPC	Oversees Facebook/Instagram PPC
Marketing	Google PPC	Google Ads, Display, SEO
Marketing	Tik Tok PPC	Oversees TikTok PPC
Marketing	Copywriter	Writing copy for ads and emails
Marketing	Email Marketing	Manages email campaigns
Marketing	Public Relations Manager	Magazines, Websites, Podcasts, interviews, Trade Shows
Marketing	Photographer	Lifestyle photos and product photos
Finance	Bookkeeper (Contractor)	Organizes financial entries on ledger
Finance	Accountant (Contractor)	Strategy and tax filing
Technology	Web Developer	Builds and maintains eCommerce website
Technology	Web Designer (Contractor)	Design the website
Customer Service	Customer Service	Fields customer emails and messages

Purpose	Software
Competitor Research	Similar Web
Keyword Research	Google Keywords Planner
Website Tech	Built With
User Behavior	Microsoft Clarity
Competitor Sales, Ads Library	Dropship.io
Email	Klaviyo
SMS	Postscript
Accessibility	Accessibe
Attribution	Northbeam
Retargeting	BlackCrow
Display Ad Retargeting	Adroll
Customer Acquisition	Disco Network
Pixel Management	Elevar
Upsell	ReBuy
Analytics (Shopify)	Tydo
Analytics (Amazon & Walmart)	Helium10
Analytics (Shopify)	Google Analytics
Social Media Content Planner	Hootsuite
Affiliate Marketing	Refersion

Online Distribution & Marketing	Amazon Seller Central
Distribution & Marketing	Walmart Seller Central
Paid Marketing	Facebook
Paid Marketing	Instagram
Shoppable Galleries for Instagram	Foursixty
Paid Marketing	Youtube
Paid Marketing	Tik Tok
Paid Marketing	Pinterest
Paid Marketing	Google Search PPC
Paid Marketing	Google Display
Paid Marketing	Google Shopping

Purpose	Software/Service
Sketching	Paper
3D Design	Shap3r
Structural Packaging Engineer
Industrial Product Engineer
Packaging Design

Purpose	Software/Service
Customer Data	Custimy