eCommerce Ideation to Exit

Phase 1 – Product/Market Research

1. What is the market we want to serve?
2. Market research to figure out how big the market is.
3. What is the problem we want to solve?
4. Who is our ideal customer?
5. How do we get feedback?
6. Financing new products

Phase 2 – Brand Development

1. Brand Identity
2. Visual Identity (Brand guidelines: Color palette, Typography)
3. Website
4. Packaging

Phase 3 – Pre-Production Marketing

1. Kickstarter
2. Email campaign
3. Joint Venture (JV)

Phase 4 – Admin

1. Incorporation
2. Banking

Phase 5 – Product Development

1. Product design
2. Prototyping
3. Sourcing Agent
4. Manufacturing
5. Shipment
6. Storage
7. Fulfillment

Phase 6 – Product Launch

1. How do we want to launch or product?
   1. Amazon FBA
   2. Sales Funnel
   3. Kickstarter
   4. Email List
   5. Social Media Ads
   6. Search Engine Marketing
   7. SEO
   8. Ebay
2. eCommerce website

Phase 7 – Product Feedback (Feedback loop)

1. Community Development

Phase 9 – V2 Product Launch

1. Incorporate product refinements
2. Relaunch

Phase 10 – Marketing/Distribution Expansion

1. Expand marketing channels
   1. Facebook Content/Ads
   2. Instagram Content/Ads
   3. Tik Tok Content/Ads
   4. Youtube Content/Ads
   5. Blog
   6. SEO
   7. SEM
2. Distribution Channels
   1. Amazon Online
   2. Costco Online
   3. Wal Mart Online
   4. Target Online
   5. Target Store
   6. CVS Store
   7. Wholesale

Phase 11 – Product Expansion

1. Increase Primary Product lines
2. Include Secondary product lines
3. Bundling
4. Subscription
5. Digital Product

Phase 12 – Operations Expansion

1. Hiring team members

Phase 13 – Management

1. Focus on team development
2. Focus on operation systems

Phase 14 – Exit (Leadership Transition or Exit)

1. Hire CEO
2. Set up KPI metrics
3. Transition to Board Member
4. Leadership Meetings