It’s not just about creating the best products in the world. If you have the greatest product invention but no one knows about it, you have a really nice souvenir just taking up space. Marketing is essential for any business and business owners should have a general understanding of the mechanisms of it.
Below I’ll cover the general spheres of learning to understand marketing. This is from a high level 30,000 ft view. Many times we get lost in the specifics within marketing that we weigh one aspect of marketing more heavily than others because we only see things from one angle.
If you’re an SEO specialist, it’s easy to see everything through the lens of a Search Engine Optimization (SEO) solution. However, by just making your SEO 5% better producing 3% more results, you could have added in Social Media Marketing (SMM) ads and boosted your results by 25%. Maybe the issue wasn’t your product or company visibility. The real issue was poor branding and even if you drove eyes to your company/product, they were just as eager to leave before engaging with you because your brand looked off-putting. It’s the typical being a hammer and seeing all problems as nails.
This overview just gives you a general idea of how each area is interconnected. Each area of marketing is a profession in and of itself. You need to see the big bigger before diving into the specific problem. It’s like being a doctor that immediately begins fixing a person’s arm but doesn’t step back and first do a total assessment of the person. If he did, he’d realize the individual needed heart surgery first before fixing his arm.
Seeing the big picture and seeing all the functions and moving parts of marketing will drastically make you a better marketer and decision maker.