Ahrefs – Blogging for Business Notes

Ahrefs – Blogging for Business

Lesson 3:

  1. Before writing any blogs, do keyword research to find out what people are searching for.
    1. If you create a lot of blogs but people aren’t searching for it, you’re wasting your time.
  2. Top three search returns on Google make up 55% of all views.
    1. 1st post – 30%
    2. 2nd post – 15%
    3. 3rd post – 10%
  3. Use a keyword research tool like ahrefs to find keywords that people are actually looking for. Put yourself in your target markets mind and think of ways they would be searching for topics on your area of focus. Use your search words in keyword research tool to find out the most used keywords in search.
  4. It seems the biggest factor to ranking higher on Google’s search engine is backlinks.

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