Marketing isn’t just intended to hit your target audience. You want people that aren’t going to buy your products to know its value so that when your target market does buy them, they get the symbolic value that your brand offers automatically attributed
For example, everyone knows about Lamborghini but not everyone buys Lamborghinis. This is intentional because it creates automatic social status for Lamborghini owners.
Levels of marketing importance when building a brand:
- Symbolic Value – What does your brand say about me?
- Product Benefits – How does your product improve my life?
- Product Features – What makes your products so good?