Articles:
Books:
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INFLUENCE: The Psychology of Persuasion by Dr Robert Cialdini. Based on Cialdini’s 35 years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behaviour has resulted in this highly acclaimed classic.
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PRE-SUASION: A Revolutionary Way to Influence & Persuade by Robert Cialdini
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OBVIOUS ADAMS: The Story of a Successful Businessman by Robert R Updegraff
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HOW TO WIN FRIENDS & INFLUENCE PEOPLE: by Dale Carnegie
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THINKING, FAST AND SLOW: by Daniel Kahneman
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HOOKED: How to Build Habit-Forming Products by Nir Eyal
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PREDICTABLY IRRATIONAL: The Hidden Forces That Shape Our Decision by Dan Ariely
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MADE TO STICK: Why Some Ideas Thrive & Others Die by Chip & Dan Heath
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BRAINFLUENCE: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
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CONTAGIOUS: How to Build Word of Mouth in The Digital Age by Jonah Berger
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WEBS OF INFLUENCE: The Psychology of Online Persuasion by Nathalie Nahal
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FLIPNOSIS: The Art of Split-Second Persuasion by Kevin Dutton
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DON’T MAKE ME THINK: A Common Sense Approach to Web Usability – Steve Krug
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THINK & GROW RICH: by Napoleon Hill